Topic / Product marketing
6 essays, guides, and notes related to product marketing
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The myth of the average user
A 1940s Air Force crisis revealed a crucial design principle — the average user doesn't exist.• 1 min read -
How to package new product features
This framework can help you decide how to package new product innovations based on customer needs and perceived value.• 1 min read -
Thoughts on information fidelity and transmission
Rich, complex ideas can have more impact — but they won't travel as far as a simple idea.• 2 min read -
Writing for technical audiences
These tips can help you write more effectively for software developers, scientists, and other expert audiences.• 4 min read -
Why is storytelling important for B2B marketing?
B2B storytelling helps unify groups of people around a shared narrative about what they need to accomplish.• 2 min read -
How to differentiate your product when you aren’t (really) different
Differentiation is about setting your product apart from your competition. But what if your product isn't really different?• 10 min read