Topics / product marketing
6 articles, essays, and notes related to product marketing
Subscribe-
The Myth of the Average User
A 1940s Air Force crisis revealed a crucial design principle — the average user doesn't exist.31 Dec 2024 • 1 min read -
How to Package New Product Features
This framework can help you decide how to package new product innovations based on customer needs and perceived value.19 Oct 2024 • 1 min read -
Thoughts on Information Fidelity and Transmission
Rich, complex ideas can have more impact — but they won't travel as far as a simple idea.25 Aug 2023 • 2 min read -
Writing for Technical Audiences
These tips can help you write more effectively for software developers, scientists, and other expert audiences.06 May 2023 • 4 min read -
Why is Storytelling Important for B2B Marketing?
B2B storytelling helps unify groups of people around a shared narrative about what they need to accomplish.22 Jun 2022 • 2 min read -
How to Differentiate Your Product When You Aren’t (Really) Different
Differentiation is about setting your product apart from your competition. But what if your product isn't really different?21 Jun 2022 • 10 min read