Welcome Thomas Dausgaard
Promotional partnership with Apple Music to celebrate the Seattle Symphony's new music director.
To help launch the Seattle Symphony’s first season with Music Director Thomas Dausgaard, we partnered with Apple Music to celebrate the start of the season. In addition to a takeover of the Classical Radio Station, we curated a playlist with Thomas and built an international campaign for a new release timed with his Opening Night Concert with the orchestra.
I managed the partnership with Apple Music and our distributor, Naxos of America. The campaign resulted in the highest streams and downloads yet for one of the Seattle Symphony’s albums.